Life is reason enough to throw a party.
I started my company when I moved back to from New York City six years ago. It began with my family and close friends, and now, I have the immense pleasure of working with women from all over both in person and virtually. So when I decided to rebrand, I knew that it was as much a celebration for my clients and those I’ve worked with as it was for me. What better way to say thank you to the women that have allowed me to be a part of their life than by throwing them a soiree to say thank you for being apart of my journey?
From start to finish, rebranding my company was a labor of love. Similar to my work with my VIP & virtual clients there are so many facets that go into creating a brand. It started with an idea and through the help of a very talented team became reality. Like I encourage all my clients to do, I made inspiration and mood boards on Pinterest to share what I love and the direction I wanted to take the new look with my graphic designer. After several rounds we finally had our new look and I could not be more thrilled with the it!
When it came to creating a look and feel for the soiree, I wanted our new brand to serve as an inspiration from our “art wall” that shares our journey, to our new colors that were seamlessly mixed into the venue through the flowers, the napkins, down to the color of the Champagne. Every detail was lovingly crafted to reflect the effortlessly chic look that inspires me. The Nest was the perfect venue. The space has a warm feel with the subtle mix of vintage and new. Not to mention The Nest owner and Baking Bandits caterer Kristen Hall and her team created the perfect treats to compliment the décor and the over all feel for the evening. It was everything I dreamed of and more! The soirée was the perfect way to say, “Merci” to everyone I’ve been lucky enough to work with and that has been there for me, and to everyone that will be a part of our future. Cheers to the adventures ahead!
Images by Mary Margaret Smith Photography